Monday, July 06, 2009

Social Media Introduction

Many people are probably on Social Media without knowing what it is all about. Let mw try to make it clearer to you.

“Social Media is a group of online media
which has the following characteristics.”

1.Participation – Social media encourages participation and feedback from everyone who is interested, the kind of audience participation blurs the line between media and audience.

2.Networks – Social media allows networks that share common interests to form and communicate effectively and quickly.

3.Two-way communication – Social media is a new way of communication which content is distributed by audience, unlike traditional broadcast media, it allows user comments during transmission.

4.Connectivity – Social media thrives on connecting people, allowing people to share their experiences on the web and add their comments and links to related topics.

5.Open source – Social media is open to feedback and participation. It encourages voting, sharing and comments and it frowns upon restrictive barriers like passwords.

As you can see, many of you are already doing social media, but just unaware of it. Social media is a great way to meet more people with similar interests. It is a great way of networking, however there are also many dangers when you engage in social media.

Remember, do not trust everything you read (Whether on newspapers or on social media), even when a lot of people posts and talks about it. Treat it as gossip until it is veryfied. (Sometimes, it does not really need to be verified, does it?)

Keep an open mind. People are ready to share their opinions on a topic which may or may not be true, whether you like it or not. Do not get upset easily by with others have to say. The world is so diverse, and just celebrate the diversity of people and that every one has their own points of view, whether you like it or not.

Lastly, do not share too much information on yourself on social media. Most of it is very open and everyone can know about it. You need to be aware of what you share, and be responsible for the content. Do not be upset if someone comments about your photos or your posts.

Most of the time, many people using social media are just out ot have fun, so go along enjoy it, and share our experiences with people out there!

-Reviewsguru

Sunday, June 28, 2009

Mos Burger Review


I have always like Mos Burger. I felt that their attention to detail. (Cashiers use hand sanitizers to clean their hands after receiving cash, etc.) is very commendable. Their burgers are slightly better than the regular fast food, and overall, the company does have a good image on sustainability, and Corporate Social Resopnsibility.

I love Mos Burger in Taiwan, and have visited the MOS Burger outlets once a week, when I'm there. There are also many limited edition promotions, like buy a new burger meal and get a MOS Burger Mug, etc. The restaurants are clean and pleasant to be in.

Lately, I've been to the MOS Burger outlets in Singapore and was a little shocked to see the difference. Initially, I found the elderly staff in the outlets rather cool, as they empower the elderly to work, but after visiting the MOS Burger outlets twice so far, I was quite disappointed.

I visited the MOS Burger outlet at Nee Ann City last week.

The elderly cashier was a little hard of hearing. It took her 5 minutes to get the order from a school girl in the front, another 7 minutes with the second person and 6 minutes with the third before serving me. No matter what people may think, queuing up for about 20 minutes just to get your orders taken at a fast food restaurant, when the restaurant is not so crowded is NOT ACCEPTABLE. The elderly cashier kept asking MOS Burger with Cheese? Spicy or non Spicy? And I kept saying I want the regular MOS Burger and pointed to the picture of the regular MOS Burger. After taking the order, I found that the price was different and questioned the elderly cashier on the difference and found out that my order of MOS Burger Meal with Apple Soda became Yakiniku Rice Burger with Milk Tea. How the hell did it happen when I was asked Cheese or no Cheese and Spicy or non Spicy?? Overall, I got my order sorted out and the Cashier was unhappy as all the customers seemed to have slight problems with their orders.

Then I visited MOS Burger today again in Toa Payoh at the HDB Hub.

I ordered the same order again and as expected, 3 customers took 12 minutes. (Slightly better than the other experience.) This time I pointed to the picture at the counter and said "THIS ONE... NO CHEESE... NO SPICY" The elderly cshier got it, and I ordered "APPLE SODA" When the cashier was giving me my change, it was wrong. I found that I was given Milk Tea again, and was charged more. I informed the cashier the mistake and was given Apple Soda. When I told her the price difference, she then gave me back change. Some how I think the Cashier was pissed angry, and my Apple Soda was filled to the brim with ice and she poured away a lot of APPLE SODA, giving me some Apple Soda Flavored Ice which was finished in one sip. When my burger came 10 minutes later, the fries were soggy and the burger was cold. As I was in a hurry, I informed the staff about the disappointing food (which I did not eat) and left. It was a really bad experience.

I guess there is a big difference between the same brand in different countries. While hiring the elderly is good, I'm not sure there was proper training or screening involved and it my experience at MOS Burger in Singapore was 100% disappointing.

I would have to give MOS Burger in Singapore 2 thumbs down!!

--ReviewsGuru

Wednesday, June 17, 2009

ST Reporter Blogs about @SGbrands!

At last there's some mention on SGBrands on the news.

SGBrands is started by @Belindaang to promote local Singapore Brands. With the help of @robin_low, local brands which just started to get on Social Media can send replies of deals to @SGbrands and it will be RT (Re-tweeted) absolutely FREE! Furthermore, SGBrands has many Singaporean Tweeps that will hep RT the message, propagating the message even further!

SGbrands can also help you with your social media strategy. @robin_low who is doing a lot of research into social media can give Introduction to Social Media classes to companies who are interested in using social media to understand how to leverage the power of social media and word of mouth marketing.

More services like building follower base and targeted Social Media Campaigns can also be provided, along with consulting Social Media strategies.

In fact, if you are a company in Singapore who is interested in starting a Facebook and Twitter account, you don't have to go any further. Let SGBrands guide you and hold your hands and together achieve your Social Media success!

--ReviewsGuru



http://blogs.straitstimes.com/2009/6/16/fash-hag-deals-worth-chirping-about

Deals worth chirping about
June 17, 2009 Wednesday, 06:15 AM

Fash Hag kicks off a thrice-weekly shopping round-up with the juiciest gossip.

HELLO darlings, and welcome to my new Great Singapore Sale blog. From today till the end of July, I'll be bringing you the latest news and gossip from the retail frontline thrice a week.

To kick things off, I thought I'd talk about every shopper's favourite topic: bargain-hunting.

Every fashionista worth her salt knows how to sniff out those good deals during this GSS - whether it be through advertisements or well-placed contacts.

But as you know, it is the age of social networking. And what better way to learn about a bargain than through the Web's newest debutante, Twitter?

Seems like some boys and girls have been busy squirrelling away all the lovely deals they can sniff out and posting them on their Twitter feeds.

If you have an account, all you have to do is search for the terms #sgdeal or #GSS. This will throw up a whole list of promotions that people are twittering about, from the upcoming Mango sale to a storewide 50 to 70 per cent sale on St Louis bags.

One tasty morsel I found recently was a link that lets you download coupons for VivoCity, Wisma Atria and The Centrepoint stores - exclusive to those-in-the-know netizens. 

If you're too lazy to do a check, follow the account @BrandSG at www.twitter.com/sgbrands which will deliver updates of the latest deals to your Twitter account.

But why stop there? Dozens of retailers that have jumped on the Twitter bandwagon are worthy of your attention.

The new Tampines 1 mall recently told me about Uniqlo offering jeans at $49.90 (down from $69.90), while department store Tangs let me in on the arrival of its Spring Court shoes.

I hear smaller local businesses are getting in on the act too, such as cheongsam brand Mazzario.

There's also a whole realm of Twitter deals beyond fashion. Check out travel site Zuji and Whatsonsg for restaurant deals and events.

Never mind how all this excessive mouse-clicking will ruin your nails, darlings. After all, with the money saved from these deals, you can well afford a nice manicure afterwards, non?

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Thursday, June 11, 2009

HDTV Tweaking tips

I have owned several HDTV in the past, and with the lowered prices of the new HDTVs in the market, you may be tempted to buy the 50" you've been lusting for months. But after bringing it home, you find that your new HDTV which wowed you in the electronics store looks absolutely, well, like crap!

Probably, there is nothing wrong with your TV; you just need to adjust your set. When you watched that new LCD or plasma set in the store, you probably saw a picture designed to grab your eye. And the best way to do so in that brightm noisy, flourscent-lit environment is to crank up the brightness, blow up the colors and set the LCD backlight to the max.

What works well in the store will not work in yout home. Your living room may not be lit with flourscents, and less bright and warmer lights demands a different settings from a TV ot create that pleasing, natural-looking colors and images.

Although the manufacturers have many different presets built in to try to make your job easier, they are merely guesswork out to get the bset picture in your home. As every home is different, creating the right picture requires a few minutes of simple tweaking. Here are some steps to follow:

1) Turn your light down low. (yes, its from Bob Marley)
The picture contrast ratio -- a commonly used specification that indicates the range of brightness from white to black -- is measured in an absolutely black room. But you don't have one in your home and more than likely, your TV will lack detail in the darker parts of an image.

LCD TVs create their images using a flourscent or LED backlight; typically they are turned up tot their maximum setting at the factory. I've met many gurus and technicials which recommend that this level should be turned down to at least half.

2) Set the brightness.
Brightness is controlled by the picture's black level; it needs to be set dark enough so that the screen displays rich dark blacks. If it is too low, the image will lose detail, and if it is too high, the picture will look muddy and the blacks will appear grey.

Black level is important as the truer the black, the greater the perceived sharpness of the TV image. To get a good black level, you can use a plunge pattern, which consist of six vertical bars of varying balck levels. you turn the picture level down until one of the designated bars disappears against the background, Plunge patterns, and other patterns are usually available on a variety of TV tuning discs, which are DVDs that come with test patterns.

If you decide to wing it, you can just watch your favoirite DVD and turn the brightness/picture control down until the detailed areas in a dark part of the frame disappears, then turn it back up until you can just make out some detail.

3) Adjust the contrast.
With the black level set, you want to now maximize the image's whites. The trick is to maintain the details in a white scene and you don't want the whites to be so white that details on a bright scene disappear. (like images on a ski slope during an avalange)

Again, you can use a pattern for tuning or find a movie with a bright scene on a movie, with a woman wearing a white wedding dress. Turn the contrast control so that you can see the dress detail, like fabric folds, or buttons, without becoming a mass of white.

4) Keep colors in check
Most set have saturated colors in default, they display colors more saturated that in real life, making the real world look like a comic book. At first, the natural colors may look too muted, but trust me, it ill become more pleasing in a few days. Adjust the color comtrol until people look the way you would expect them to be, turn the color down until it almost disappear and then raise it back to the desired level.

Greens... Make sure the greens are correct. Look at grass scenes and adjust the hues if needed. As color and hues are interactive, you may need to go back and fourth until you get it right. There are test patterns again for the colors and color bars to use for this test. using filters also can help in the tuning.

*Note the settings you created will be appropriate for the time of the day when they were made. if you did it during the day, brightness controls need to be lowered if you are watching at night. All other controls however should remain the same.

*Consider the source as watching a DVD or a blue-ray disc on certain modern TV may have different settings, check the source and your settings again and see if it changes when you change the source, you may need to do adjustment for the different source.

*Advice on cables. When you spent several thousand dollars on a new TV, you may be tempted to spend several hundred more on a top-of-the-line component. You man even spend a few hundred bucks on cables.

One word of advice -- Don't

Cheap cables that cost $75 pre foot work as well as $100 per foot. With the right cheap HDMI cables, you can see the picture, and hear the sound you want.

-- Reviews Guru

Sunday, May 31, 2009

Why some people use twitter!

When I asked this question on Twitter, "Hi Tweeps, I'm doing some #research on why people use #twitter. Pls reply me w/ your reasons, I'm promoting twitter and blogging your reply!"


The following are the answers:


@Boy_Kill_Boy if i didn't i'd blow my brains out with bordom

@amandaxr I do that to interact with friends, where the messages are more casual and shorter than typical blog posts. #twitter

@susanhutchinson To connect w/people, make friends, uplift people along life's way. That's what I'm here for. :)

@kopigao I'm not too sure why I tweet, but it seems obvious why you tweet. :D

@EmNiew an easy and efficient way to get research sources and gather information #twitter#research

@kulturbrille It gives us an excuse not to blog.

@WillyLim I used social media for generating leads and demand for businesses.

@philgerb I tweet to get and share information. I tweet to connect to new people and reconnect to friends and colleagues

@philgerb I have more both for business and pleasure at my blog http://philgerbyshak.com

@TheBackpackr I use Twitter to keep in touch with those I know, & use it to engage w/those I don't, but want to know. It also helps with mkting

@FoOie I'm using Twitter primarily for social reasons, meeting people, making new friends, interacting, exchanging opinions and ideas..

@FoOie I also find it a great source of help. Tweeps are generally all very nice, helpful, appreciative, friendly & interesting! :)

@Greenyarnllc Mkt research, interact w/ customers, exchange ideas with folks in similar industry, get latest news!

@wei2 I start using Twitter for my advanced PR writing class, and Im in love with it now:)

@Nazeem I use twitter to meet like-minded people, and get the latest news as soon as it happens

@deborahbarrie to educate, entertain, to be educated and entertained

@ahkai 1.able to see lots of interesting information and is faster than news release. 2. Live comments during events. 3. Is fun!! :)

@appleey had an acc on twitter long ago. but only rediscovered when clearing old mails =.= so just decided to just start with it

@lennel signed up so tt i can get macworld updates frm macrumors. then got the iphone & discovered celebs. now sgp folks rock my world.

@mikedmerrill Reasons 1) Listen 2) Engage 3) Provide Thought Leadership 4) Branding 5) social #research #twitter

@phusionade to expand network?

@grentone gotta know when I heard about Google's interest. Main purpose is to network and observe social behavior of the herd. Gr8 platform

@serenetan Twitter keeps me up to date with the latest news, I get to interact with people from all walks of life and its my place to rant.

@ctham Mainly to connect with people, share news, gain different views and perspectives. #research #twitter

@RickGriffin I use twitter to keep up with the pop culture and to occasionally make you laugh:) God bless!

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Basically, you can do any form of research if you are online, and if you have enough followers and you can get answers relatively quickly!

Twitter is pretty viral and awesome, and it is definitely changing the way people communicate.

From the above, you can see that different people use twitter for different reasons and many are getting what they want.

So... why do you tweet?

Reviewsguru



Wednesday, May 27, 2009

We want to use technology (In Principle) Singapore

I'm doing some consultation to companies in Singapore, starting small workshop on Social Media. After talking to more than 10 companies, and introducing them to Social Media, these are the following observations.

1) All the companies are very keen to get on Social Media. (The bosses are very interested) 

2) The companies would love to implement Social Media as part of their Marketing and Customer Relations.

3) The companies agree that Social Media is gaining importance and it is essential for them to get on and adopt some strategies which incorporate using Social Media in their business plans.

4) The companies believe that it does not cost much implementing Social Media in their Business efforts, it takes time and effort.

5) Blogging and having a Facebook presence is not hard, but most still do not understand Twitter, though it is the most viral and far reaching medium.

6) Though the companies want to implement Social Media, no additional resources are given to implement this.

7) Companies want to be part of Social Media, but do not have a strategy to leverage. Some companies are very bureaucratic and may be too slow to react get their messages through to effectively use Social Media.

8) Companies are still scared that they do not have control over their Corporate Blogs, Twitter Accounts and Facebook Pages. Fact is, if they don't participate in Social Media, the WILL have no control.

9) The Marketing Managers and Executives are tasked to look into Social Media and will eventually respond negetively or not want to do it. Many of them are "paid to do work" and see Social Media as additional tasks which they are not being paid for, hence they refuse to put in effort to learn.

10) Even when companies know that changes need to be made to implement Social Media, they still fail to think of new policies which makes the life of the Social Marketing team hard as it creates a lot of uncertainty on publishing posts and reacting to replies. 

Remember, if your company is generally unresponsive due to bureaucratic red tape, and you generally have a lot of customer service complains as the customer service offers are no empowered, then you simply have bad customer service and having Social Media does not help customer satisfaction.

-- Reviews Guru

Welcome New Singapore Tweeps!

If you are new to twitter, you need to follow some folks to get things going.

This is my list of Singapore Tweeps (people on Twitter)  that I follow:

My account is @reviewsguru and these are tweeps I recommend.

@satsugaicat - a crazy cat from Singapore on Twitter. Probably the most influencial and famous Singapore cat on Twitter?

@sgbrands - a twitter account promoting all brands that is in Singapore. Very helpful and responsive.

@debbieseraphina - very active Singapore Tweep which is also responsive.

@belindaang - very knowledgeable Singapore Tweep with extensive social media experience and knowledge.

@inrsoul - photographer, and avid participant in #sgtweetup (Singapore Twitter Gathering) 

@robin_low - Entrepreneur and Social Media guy.

@FoOie - E-Marketing Specialist, Social Media Enthusiast, Hardcore Geek

@gnoserif - Marketing guy, active and responsive tweep.

@maynaseric  - Author and very popular Tweep!

@trudinger - Friendly Expat living in Singapore

@AngMoGirl - Avid tweep. Lots of chats about Singapore current events too!

@whatsonsg - tweeting about SG events

@techxav - 15-Year-Old Tech Blogger, Student with 70k followers.

@wahliaodotcom - Popular photographer who constantly gives photo tips.

@DrDollars - Experienced Social Media guy who blogs and tweets constantly.

@qutequte - Active twitter who tweets about organic / heath stuff...

@SGnews - Singapore News



There are also #hashtags which can help you search for topics and the commonly used ones in Singapore are as follows:

#sgtweetup - Singapore Twitter Meet Up.

#Singapore - Singapore related.

#sgdeal - Singapore deals.

#sgtweeps - Singapore Tweeps. (Things that may involve or require their notice)

#sgevents - Events in Singapore

Have fun tweeting!

--Reviews Guru